If there is one market segment where the ‘pleasure/health’ dichotomy is very heavy, it is the confectionery market. Its main target audience is children, and manufacturers have to win the fight against increasingly informed parents and paediatricians.
On the other hand, there is an adult sub-segment, indulgence, where this ‘guilty pleasure’ can decrease your sales. With a growth of 3.4% in volume and 2.8% in value (according to IRI data), an opportunity has arisen to create sugar-free treats.
We can help you reformulate your confectionery to avoid sugars so that you can make the saying ‘no one is bitter about a sweet’ a reality in the marketplace. Associate the good with a sweet (taste, pleasure, excitement, fun…), lose the negative connotations (sugar and its impact on health) by gaining consumers who cannot or do not want to eat sugar.
DISCOVER THE RANGE
OF PREMIUM STEVIA EXTRACTS
With STEVIAL’s Steviol Glycosides you can reformulate your sweets with the same sweetness as always but without added sugars or with minimal calories:
✔ GUARANTEED ORIGIN:
It is produced from a selected source of Stevia leaves with their guaranteed origin.
✔ 100% EUROPEAN
With references produced in Europe – for when European factories or a guarantee of origin are required.
✔ 100% VEGAN
✔ MULTI-SEGMENT
It can be added to:
- Hard caramel (hard-boiled sweets, lolly pops)
- Soft caramel (chewing gum, gummies, marshmellows)
- Liquorice
- Refreshing tablets
- In whatever the format you are thinking of launching.
✔ Improve the organoleptic profile of your products: we will also advise you on the combined use of Stevia with other sweeteners.
We can also help you to create fat-free and gluten-free recipes for those who want to make their life sweeter while still taking care of themselves.
Grow your sales to reach more market segments: conscious consumers, diabetics, vegans or coeliacs.
Because Healthy can be Tasty